Ellen’s remake of the commercial made the product more memorable to me due to her unique humor. She had great timing and eating brownies in the commercial makes the commercial have a new feature that the original did not have – comedy. I thoroughly enjoy Ellen DeGeneres’s style, so I thought her teasing of Matthew McConaughey was hilarious. I was first drawn in to the commercial because of Ellen’s presence in the commercial. Because she is a comedian I trust, that celebrity made a difference in enjoying the story of the commercial. If Ellen had not satirized the Lincoln commercial, I would have not noticed the commercial because I am not interested in cars. Thus, Ellen’s play of McConaughey and the commercial’s story draws in a new audience to Lincoln. I now have a more positive feeling towards Lincoln simply because I enjoyed Ellen’s version of its commercial. Thus, it remains a popular clip and commercial because Ellen brought her own style and name to the product.

Watch the video here.